THE PLATFORM

Sell the floor with exhibitor management software

From the first inquiry to the last paid invoice — the entire revenue side of your show, in one flow.

WHY THIS PLATFORM

Exhibitor Sales Engine

The platform prospects for you — no other event platform does this.

Build target lists of the exhibitors you want, one-click import last year's exhibitors as rebooking targets, and enrich contacts with your own Apollo account. The AI drafts intro emails constrained to your real show facts — never invented figures — and every draft passes your approval before sending from your own domain. Replies convert straight into your exhibitor pipeline and onto the floor plan.

Most event platforms wait for exhibitors to come to you. This one goes and gets them.

Booth Sales in One Flow

Pick, sign, pay — one sitting, zero sales calls.

An exhibitor browses the live floor plan, picks a booth, signs the contract, and pays in one uninterrupted checkout. Reservation holds are guaranteed while they finish, the contract snapshot is frozen at signature, the invoice generates itself, and the payment reconciles to Stripe or Square without anyone on your team touching a spreadsheet.

Most platforms hand you back to a PDF, a DocuSign link, and a separate invoicing tool between each step.

AND THE THINGS THAT PROTECT THE DEAL

Immutable Contract Snapshots

The version they signed is the version, forever.

The moment a contract is signed, it's frozen — a permanent snapshot of exactly what both parties agreed to, unaffected by any later edits to your templates. Months later, there is never a question of which version someone signed. There is one version: theirs.

Edit-in-place templates on other platforms quietly rewrite history every time your lawyer tweaks a clause.

Sponsor Impact Report

The renewal conversation, pre-written from your fulfillment data.

Every sponsor gets their own portal report: their package, their deliverables, fulfillment status, and proof of what they got. When renewal season starts, the conversation isn't a pitch — it's a receipt. You aren't asking them to renew on faith, you're showing them what they bought and what it did.

Most platforms leave renewal season to whoever remembers to build the recap deck.

THE REVENUE SIDE, ON SCREEN

Floorplan Designer — live booth layout.

Compliance matrix — documents and check-in gates.

Booth Marketplace — self-serve booth sales.

Captured on a demo event.

EVERYTHING ELSE ON THE SALES SIDE

Exhibitors & Sales

15 features

Build target lists of the exhibitors you want, one-click import your past exhibitors as rebooking targets, and enrich contacts with your own Apollo account. The AI drafts intro emails constrained to your real show facts — never invented figures — and every draft passes your approval before sending from your own domain. Replies convert straight into your exhibitor pipeline and onto the floor plan. Included at every tier.

An exhibitor picks a booth on the live floor plan, signs, and pays in one sitting. The contract snapshot is immutable, the invoice generates itself, and the payment reconciles to Stripe or Square without anyone on your team touching a spreadsheet.

Every exhibitor moves through one connected record: inquiry, contract sent, signed, paid, booth assigned, onboarded, checked in. No re-entering data between tools, no wondering which spreadsheet is current. Open any exhibitor and see their entire history with your show — every document, payment, and email — on one screen.

Prospective exhibitors browse your real floor plan, see live availability, pick their booth, sign the contract, and pay — in one sitting, without a single phone call. Reservation holds are guaranteed while they complete checkout, so two exhibitors can never buy the same booth.

Hold booths back from self-serve sale for sponsors, anchor exhibitors, or anything you are not ready to release. They stay off the market until you choose to make them available.

Set a price for one booth or price a whole section at once, rather than opening and editing every booth individually.

After exhibitors book, they buy upgrades and add-ons from inside their own portal. Every purchase stays tied to their booth, so your team can see exactly what belongs where.

Exhibitors tap 'Find my best spot' and get three ranked booths with plain-language reasons — distance from competitors, proximity to entrances and traffic flow, neighbors in complementary categories. Better placements, happier exhibitors, zero sales calls.

Not every sale is self-serve. When an exhibitor wants a custom configuration, a corner they saw someone else holding, or a deal that needs a human, their request enters a structured queue — tracked, assigned, and answered, never lost in an inbox.

Exhibitors scan attendee badges at their booth to capture leads they can tag, note, and export after the show. Giveaway entries run through the same scan, so entries land in the same lead list instead of a fishbowl of business cards.

Compliance documents carry expiry dates. When a document expires, the platform's check-in gate blocks that exhibitor until a valid replacement is uploaded — a deterministic rule, applied the same way every time.

After the show, every exhibitor gets a dashboard of their own results — badge scans, leads captured, estimated booth traffic, giveaway entries, session mentions, and a year-over-year comparison against their own prior results — formatted to be forwarded to whoever approves next year's budget. Exhibitors who can prove ROI re-book. This is how they prove it.

Missing insurance? Unsigned addendum? Unpaid balance? The platform blocks that exhibitor's check-in until it's resolved — automatically, at the door, with a clear list of what's outstanding. No more discovering an uninsured exhibitor on your show floor after load-in.

Every exhibitor gets a live readiness score: contract, payment, insurance, service orders, booth staff registered. You see your whole floor's readiness at a glance and know exactly who needs a nudge.

Exhibitors capture leads through their own scanning apps or kiosks via a scoped Lead Capture API, and manage, tag, and export every lead from one Leads Manager in their portal.

Floor Plans & Services

4 features

Import your venue's CAD drawing for real dimensions, real columns and real fire lanes — or draw the hall from scratch if you don't have one. Either way, what exhibitors buy online is what they get on move-in day.

Exhibitors order power, wifi, tables, and any service you offer directly from their portal, tied to their booth. Orders roll up into one master sheet for your decorator and venue — no more transcribing service forms the week before the show.

Drag, drop, reassign. Every booth on the plan shows its status — available, held, contracted, paid — in real time, and every change syncs instantly to the public marketplace, the exhibitor's portal, and your revenue reporting.

Venue address, halls, load-in details, and capacities are stored as real fields that flow to the public site, badges, and exhibitor instructions — not retyped into every document.

Contracts & Money

13 features

The moment a contract is signed, it's frozen — a permanent snapshot of exactly what both parties agreed to, unaffected by any later edits to your templates. Months later, there is never a question of which version someone signed. There is one version: theirs.

Every contract gets a clean, branded signing page — no third-party e-sign subscription, no exhibitor creating an account somewhere. They review, sign on any device, and both sides get the executed copy instantly.

The moment a contract is signed, the invoice already exists — correct amounts, payment schedule, your bank or processor details, and a unique reference code. No one on your team types an invoice number ever again.

Every Stripe payment matches itself to its invoice automatically. Your ledger and your Stripe account agree without anyone doing month-end detective work.

If sales reps sell your floor, every signed contract records who sold it and what they're owed. Commission reports generate themselves — no end-of-season spreadsheet archaeology.

Your exhibitor agreement, sponsor agreement, speaker agreement — every template is fully editable, down to the clause. Drop in your lawyer's exact language, place merge fields where the data goes, and every contract generated from then on carries your terms.

See exactly what changed between any two versions of a contract, word by word — additions and deletions highlighted inline. Useful for your lawyer, essential when an exhibitor asks 'what did we change?'

Connect your own Stripe or Square account in minutes. Cards, Apple Pay, Google Pay — and money settles directly to you. Can't use Stripe? Square works identically. Nobody gets turned away over a processor.

Let exhibitors and sponsors pay by bank transfer at a fraction of card fees — the kind of saving that matters most on large invoices. ACH payments show as processing until the money truly lands; nothing finalizes early.

Some organizations only pay by wire or check. Their invoice carries your bank instructions and a unique reference code; they click 'I've sent payment,' you confirm receipt in one click, and receipts, portal access, and the ledger all update themselves.

Split an invoice into scheduled installments instead of requiring one payment. The schedule stays attached to the invoice, so both your team and the customer can see what is due and when.

Handle refunds and payment disputes inside the platform. When a ticket or booth is refunded, its capacity returns to inventory exactly once — never double-released and never silently lost.

Track credit carried from one event to another as a real financial figure. It appears in reporting instead of living as a note in someone's inbox.

Partners & Sponsors

7 features

Every sponsor in one place: their package, their contract, their payments, their deliverables, their contacts. When a sponsor calls, anyone on your team can open their record and know the whole relationship in thirty seconds.

Media partners, associations, and promotional partners get structured records with their logos, links, and commitments. Your public event site reads those records live, so partner and sponsor recognition on the site is never out of date.

Every partner shipment logged with carrier, tracking number, expected date, status (ordered / shipped / received / inspected), and photo proof of receipt. On load-in day you know what's arrived, what's in transit, and what needs a phone call.

Build Gold, Silver, Bronze — or whatever your tiers are — with defined inclusions, pricing, and limited inventory. When the last Gold sells, it shows sold out. Scarcity you can point to.

Your sponsorship offering as a live, branded page prospects can browse — always current with real availability — plus a one-click PDF export for the sponsors who want a deck in their inbox.

Every sponsor gets their own portal report: their package, their deliverables, fulfillment status, and proof of what they got. When renewal season starts, the conversation isn't a pitch — it's a receipt. You aren't asking them to renew on faith, you're showing them what they bought and what it did.

Every promised deliverable — logo placements, booth signage, stage mentions, email inclusions — tracked with status, timestamps, and proof uploads sponsors can see in their portal. When renewal time comes, you're not claiming you delivered. You're showing it.

THE REVENUE LOOP

From booth sale to renewal proof.

Exhibitor Passport

Exhibitor Passport is an optional, per-event game that turns attendee gamification into booth traffic and captured leads — visible in each exhibitor's ROI dashboard.

Post-show ROI dashboards

Post-show ROI dashboards exhibitors forward to their boss — leads, cost-per-lead, percentile vs. the event median.

Exhibitor success score

Exhibitor success score on every portal.

Editable agreement templates

Edit the wording of every agreement type — your lawyer's language, merge fields included; signed copies frozen forever.

Contract version comparison

Compare any two contract versions side-by-side.

Compliance gates

Compliance gates at exhibitor check-in: a non-compliant exhibitor is blocked until cleared, with every override recorded.

FOUNDING COHORT

Want to be one of the first teams inside Milkshake OS?

We're onboarding a founding cohort of producers, associations, festivals, conference and trade show teams. Founding accounts lock Producer at $5,000/year and White-Label at $6,500/year, for as long as you stay subscribed. Founding pricing closes 31 December 2026.