Case Study
The first show: Hike Expo Colorado.
Before Milkshake OS had a name, it had a job: run the founder's own show.
Celeste Miranda had produced 200+ events over 25 years. Hike Expo Colorado was a new one — a consumer hiking expo, first edition, new market, built from zero. She ran it on the software she'd built for herself. That software became Milkshake OS.
May 14–16, 2026 · Gaylord Rockies Resort · Aurora, Colorado
How the first edition went
120
exhibitors — a sold-out floor
$215,000+
in booth revenue, invoiced and collected
$15,000
anchor sponsorship
7,500
attendees across three days
82
Sunrise Hike signups
56
volunteer applications / 17-person street team
A first-year B2B2C show that sold out its floor and put 7,500 people in front of 120 brands — run end to end by a super small team including one producer and the most effective and innovative software to ever hit the events market.
What it proved
Colorado proved it on a real show floor — real exhibitors, real volunteers, real revenue. That same system is now productized and multi-tenant: what ran the show is what other producers get.
The platform you can walk today in the live demo is the descendant of the system that ran this show — hardened, white-labeled, and rebuilt so any producer can run their floor the same way.
*Sources: registration, volunteer, and programming figures are platform records from the event's own database. Attendance, booth, and sponsorship figures are producer records from the event's gate counts and invoicing.