Case Study
The first show: Hike Expo Colorado.
Before Milkshake OS had a name, it had a job: run the founder's own show.
Celeste Miranda had produced 200+ events over 25 years. Hike Expo Colorado was a new one — a consumer hiking expo, first edition, new market, built from zero. She ran it on the software she'd built for herself. That software became Milkshake OS.
May 14–16, 2026 · Gaylord Rockies Resort · Aurora, Colorado
How the first edition went
120
exhibitors — a sold-out floor
$215,000+
in booth revenue, invoiced and collected
$15,000
anchor sponsorship
7,500
attendees across three days
82
Sunrise Hike signups
56
volunteer applications / 17-person street team
A first-year B2B2C show that sold out its floor and put 7,500 people in front of 120 brands — run end to end by a super small team including one producer and the most effective and innovative software to ever hit the events market.
What it proved
May proved the product works. September proves the platform: Hike Expo North Carolina (September 11–13, NC State Fairgrounds, Raleigh) runs on the productized, multi-tenant Milkshake OS — the same system now open to other producers.
The platform you can walk today in the live demo is the descendant of the system that ran this show — hardened, white-labeled, and rebuilt so any producer can run their floor the same way.
*Sources: registration, volunteer, and programming figures are platform records from the event's own database. Attendance, booth, and sponsorship figures are producer records from the event's gate counts and invoicing.